About Me
The journey from Chicago’s corporate corridors to Northern Michigan’s peaceful shores wasn’t just a change of scenery – it was a revelation about what matters most in business: genuine relationships and measurable results.
Think of me as your Digital Marketing Swiss Army Knife – I combine decades of diverse experience with a straightforward approach to help small businesses thrive in the digital space.
Corporate Chicago taught me two things: I love creating memorable experiences, and I hate unnecessary complexity.
After years of managing everything from national sporting events to intimate corporate gatherings, I realized success comes down to relationships and results – not endless meetings and approval chains.
So I traded my suits for Carhartt, hit the road in an RV for 18 months, and discovered my true calling along the way: being the direct line to marketing expertise that small businesses actually need, minus the agency overhead and corporate complexity.
Real Experience, Real Results
My approach is unique because I’m not just advising – I’m doing. While helping clients grow their businesses, I maintain several content-focused websites where I constantly test new strategies and tools.
This hands-on experience means I can offer you:
- Battle-tested strategies that actually work, not just theory
- Current expertise in traditional SEO, social media marketing, and Pinterest growth
- Practical insights about AI integration in marketing
- Award-winning event planning experience that informs every digital strategy
- Real-world experience managing both large-scale projects and intimate business gatherings
Why Northern Michigan?
After exploring the country, I found my perfect home: 10 acres in Frankfort, Michigan, where I live with my better half Andrea, and our charismatic pug, Bruce Lee. Here, I’ve created the ideal blend of digital connectivity and small-town values.
This isn’t just about location – it’s about perspective.
Here, your word matters. Your relationships matter. And most importantly, results matter more than appearances.
Living in Northern Michigan with my family reminds me daily why I made the switch from corporate life – it’s about building something meaningful while staying true to what matters most.
My Marketing Philosophy
My approach to marketing is built on a simple truth: you need to be where your customers are, not where everyone says you should be. After years in digital marketing, I’ve learned that success comes from:
- Understanding where your ideal customers actually spend their time online
- Building your presence on platforms that align with your business goals
- Measuring what matters for your specific situation
- Creating strategies based on real customer behavior, not industry trends
- Direct communication without the tech jargon
- Solutions scaled to your actual needs
- Integration of AI tools where they make sense (and skipping them where they don’t)
If you don’t have clear data about where your customers hang out online, that’s where we start.
Together, we’ll uncover the digital spaces where your business can make the biggest impact, rather than spreading yourself thin across every platform.
How I Work
Unlike traditional agencies, I don’t believe in account managers, endless email chains, or complicated approval processes. When you work with me, you work with me – directly and consistently.
I maintain a small client roster by design, typically working with businesses who:
- Value direct communication
- Are ready to invest in growth
- Appreciate the balance of traditional marketing wisdom and modern tools
- Want a partner, not just a service provider
Let’s Talk
I believe the best partnerships start with honest conversations. If you’re looking for a marketing partner who values straight talk and real results, let’s connect. While my client roster is intentionally limited, I’m always excited to meet fellow business owners who are serious about growth.